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How Purple is Creating a Safe In-Store Shopping Experience (Total Retail)

To survive into 2021, brick-and-mortar retailers this holiday season must instill confidence in COVID-19-wary shoppers. Case in point: Leading mattress brand Purple will install hand sanitizer dispensers in all of its store locations. Purple has chosen startup Touchland Hand Sanitizer — and its tech-enabled hand sanitizer dispenser  — as its partner.

The KUBs, designed by Touchland Founder and Product Designer Andrea Lisbona, are filled with a proprietary, FDA-compliant aloe vera based-hydrating formula that lasts two times longer than gel sanitizers. The KUB is a tech-savvy dispenser, sending smart phone alerts when low on formula, saving hours of staff time.

As we approach the crucial holiday shopping season, retailers must find ways to assure shoppers the in-store experience is safe and anxiety-free. For Purple, Touchland’s KUB is playing a big part in that effort.

In an exclusive interview with Total Retail, Tres White, Purple's chief retail officer, details the retailer's partnership with Touchland, and what it will mean for shoppers.


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